Thursday, May 17, 2012


I had a chance to speak at the Kenosha area Rotary today.  It was a great time.  I spoke about the importance of 'WHY.'

Remember when your dad would tell you to do something you didn't want to do?  And when you questioned him about the reason, he said: 'Because I said so.'  And your response to that would be one word:  'Why.'

We are learning around KFA to get way better at what S. Sinek reminds us:  That WHY is so important.  He says every person or organization on the planet knows what they do -- 100% of them.  Some know how they do it.  But few people or organizations know why they do what they do - at least they can't articulate it very well to themselves or to others.
And I don’t just mean we exist to make a profit, even though many do.  That’s not the basement level of why you do what you do -- at least, I hope it isn’t.  I mean, what’s your purpose - what’s your belief - why do you or your organization exist?  Why do you get out of bed in the morning?
People don’t buy what you do - they buy why you do it.  If you don’t know why you do what you do - then how do you ever get anybody to respond to you - or buy what you’re selling - or maybe more importantly - be loyal to you and be part of whatever it is you DO?

If you hire people just because they can do a job, they’ll work for you for money - but if you hire people who believe what you believe, they’ll work for you with their blood, sweat and tears.
Ask yourself, “Why do I do what I do?  Why does our church - or business - or company - or organization - do what we do?'  Ask your team; they’ll tell you -- if they know why.  Maybe you already know the answer to that question.  If so, I celebrate that with you.  If you don't, keep asking yourself into you’ve discovered it.

And be blessed.

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